Days before, XGMA attended the International Show of Construction Equipment and Technologies 2012 (CTT 2012) held in Moscow of Russia with 11 types of excellent equipment. The exhibition showed the achievements of XGMA in expanding marketing product lines for many years, and also improved the brand influence of XGMA in the region and the industry, showcasing to customers XGMA’s development strategy and its corporate image as a system solutions supplier.
In the exhibition, 2012 Pan-Russia Regional Marketing Conference was held at the same time, and was attended by XGMA dealers from various countries such as Russia, Ukraine and Azerbaijan, etc. At the conference, Mr. Kyoo Joen Chae, president of XGMA, and Russian dealers delivered excellent speeches and reached a consensus on the future development.
In the speech, president Mr. Kyoo Joen Chae pointed out the importance of Pan-Russian market to the globalization strategy of XGMA and also expressed the determination of XGMA to expand the market. He noted that Russia and even the whole pan-Russia market is one of the key regions of the global layout of XGMA. In order to increase the market share of XGMA products and promote the brand influence in the region, XGMA will stand firm to carry out the product diversification line and globalization strategy, take advantage of various marketing ways, and make full use of various resources, to demonstrate and present XGMA to the market, and achieve the win-win situation by cooperating with the dealers.
As representatives of the dealers, the principals of two Russian dealers then shared their feelings in cooperating with XGMA and future planning of products distribution and agency. President of the dealer TR Company said, in the past five years of cooperation with XGMA, TR had developed a good relation with XGMA and was confident in creating a better future together with XGMA. President of the dealer NTK Company also said, selecting to cooperate with XGMA was due to the excellent performance of XGMA products and the far-sighted strategic planning towards the overseas market. He believed that in the principle of cooperation and win-win coexistence and through the efforts of both parties, XGMA’s products and brand will soon become resounding throughout the whole Russia.
As one of the major markets in the global strategy of XGMA, the pan-Russia market has shown a huge market potential and strong growth trend in past years. In order to seize more market opportunities in Russia and other neighboring countries, XGMA will increase its exhibition area to 772m2, the largest ever in all previous occasions. XGMA exhibited 11 types of products, including loaders, excavators, rollers, graders, bulldozers and forklift trucks, etc., with a view to promoting the diversified marketing of products. During the exhibition, many customers showed interests in and their intention to purchase the products.
Through the CTT 2012 exhibition, XGMA reached a consensus with dealers and ensured that the sales of such products as forklift trucks and excavators, etc. can make a breakthrough under the premise of stable growth of loaders and rollers. In addition, with the recognition of customers from Russia and other neighboring countries on the professional degree of CTT 2012, the exhibition strengthened the customers’ acknowledgement of XGMA brand, especially enhanced the radiation effect in the region, especially in Russia and even Eastern Europe and Middle Asia.
It is learnt that the overseas business of XGMA has developed fast in recent years and the global marketing team is carrying out the globalization guidelines and policies step by step to accelerate the overseas expansion. Throughout the whole world, XGMA plans to establish several product sales and service bases and looks for the possibilities of emerging projects cooperation in some areas.
XGMA will push forward work in all areas by making breakthroughs in key points, and integrate such supply chain links as R&D, supply, production, sales, logistics and after-sales services, etc., to expand markets in Asia, pan-Russia region, Europe, Africa, and Latin America, etc., contribute to engineering construction of countries, and make best efforts to help improve benefits for the customers.
