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XGMA brand value creates a new record -- 9.314 billion

June 17, 2009

XGMA brand value creates a new record -- 9.314 billion
-- No. 68 in China's top 500 most valuable brands 
one of the most potential brands in China's construction machinery industry

June 16, 2009, the 6th "China's top 500 Most Valuable Brands" was officially revealed. XGMA ranked No.68 with the brand value worth 9.314 billion Yuan. XGMA develops fast, and it has grown as one of the most potential brands in China's construction machinery industry, with the increase of brand value from 8.675 billion Yuan to 9.314 billion Yuan.

It is not surprising that XGMA' brand value has grown rapidly. Then what is the momentum source boosting XGMA brand's competition? According to the analysts, it lies in the "fine work" in brand promotion, technical R&D, market exploration, and etc. During the past 58 years, XGMA, in a sense, not only illustrated and witnessed the development history of China's construction machinery industry, and also will become an important Pioneer of national brands` development in China's construction machinery industry. At present, XGMA has established a complete industry chain from parts to machine, from R&D to production, and from sale to after-service. Moreover, the distribution and service network covers both the whole country and overseas markets, the product ranges in earthmoving machinery, excavation machinery, industrial machinery, road machinery, and agricultural machinery. With the pursuit for high reliability and high stability, XGMA inspires the technicians to break through the bind of traditional technology concept and production means, and forms unique product advantages of "energy-saving, low fuel consumption, flexible and high efficiency" depending on the strong technical power of the State level high-tech research center. XGMA develops the superior resources in each area to compensate with each other by means of modern management modes, and become one of the most competitive construction machinery manufacturers in China.

 

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